Wake Spa Franchise

what is wake spa?

Wake is a luxurious, fun, and shared spa experience. Indulging in all their senses, guests lounge in our sanctuary space, enjoying luxurious foot soaks with relaxing massage. We serve so many guests from all walks of life, but each person is desiring a Sanctuary space to call their own for a little while. They may come to rejuvenate with a friend, celebrate a special night out, or just experience their own personal luxury time. Whatever their reason, our mission remains consistent: to provide service excellence to every guest that walks through our doors. Wake Foot Sanctuary is an innovative concept in the multi-billion dollar spa industry. The wellness economy is growing at a rate of 9.9%, estimated to reach nearly $7 trillion by 2025.

Wake Foot Sanctuary brand is positioned ideally with the rapidly growing demand for relaxing and therapeutic spa services, along with trends for reduced retail footprints in today’s real estate landscape. According to Grand View Research, “Sedentary lifestyles, rapid urbanization, and working professionals’ hectic schedules have increased therapeutic spas’ preference to relieve anxiety and stress”, further amplifying these trends.

Since beginning to offer the concept for sale in 2017, Wake Foot Sanctuary’s company-owned spa has increased revenue 23% year over year, reporting revenue of over $1.2 million for its modest 1421 square foot spa in Asheville in 2022. This best-in class performance rivals not only the wellness economy market, but is outpacing the top spa franchise in the country by over 30% in revenue per square foot. Our Knoxville, TN franchise location has grown an average of 62%+ each year since its first full year of reporting in 2020. The estimated all-in costs for a Wake Foot Sanctuary are between $398,590 and $587, 380 and include a franchise fee of $45,000.

the story of wake

the story
of wake

Co-founders, Brian and Melissa Long have brought their passions of service, design, and leadership together to create a business model that strives for a guest experience like NO OTHER.

melissa long

Founder & CEO

brian long

Founder COO

a business that is unique, offering best in class revenue, and value-add retail real estate

wake foot sanctuary offers spa goers:
  • A unique communal spa setting, perfect for parties & celebratory affairs.

  • Services are quick (approx. 1 hour) and only require guests to remove socks and shoes. Guests love that they can get back to their workday, to shopping, or as a relaxing way to start a night out.

    • An approachable/simple menu style: A la carte options where guests choose a foot soak and massage area or they may choose from one of our 7 featured packages.

  • Our spa locations thrive in small footprint locations (1300-1600 square feet), with lower overall upfit and overhead costs

  • Wake is outpacing the top spa franchise brands in revenue per square foot.

  • Successful Wake Foot Sanctuary franchisee Management Teams do no need previous spa background.

  • Wake demonstrates commanding differentiation in its Wake line of retail products as well as procured retail products.

  • Wake Foot Sanctuary offers invested and engaged operations, marketing, and training support programs to all franchises.

  • Wake Foot Sanctuary is raising the value & exposure of the properties where it resides.

  1. Global Wellness Institute.

  2. 2022 NAR Commercial outlook: “In the retail brick-and-mortar market, growth will continue to be driven by smaller shops such as neighborhood centers, strip centers, and single-tenant stores.” Overall upfit costs compared to Item 7 disclosures of Hand & Stone, Dry Bar (available online), and Massage Envy.

  3. Compared to 2020 FDD Item 19 disclosures, including high and low square footage reporting for Massage Envy, Hand & Stone, and Elements spa

become a franchisee

become a

the wake foot sanctuary franchise opportunity:
  • A next generation one-hour spa franchise concept positioned for sustained growth in the fragmented and growing $400 billion spa industry.

  • A rewarding business opportunity for entrepreneurs who share a passion for doing well by doing good deeds in their local community.

  • Attractive earnings potential.

  • Low all-in-cost with manageable overhead.

  • Strong training, marketing, and operations systems.

we award franchises based on qualification including, but not limited to:
  • Proven business, leadership, and management performance

  • Liquidity of $250,000

  • Net worth of $500,000

  • Passion for providing a world class customer experience

We are looking for people that share our passion for service excellence through a leadership culture. After all, that is our mission statement here at Wake! You don’t need a massage or spa background to be successful as a franchisee. We will help provide you the tools, processes, training, and support to make a Wake Foot Sanctuary of your own be a standout experience in your area. The estimated all-in costs for a Wake Foot Sanctuary are between $398,590 and $587,380 and include a franchise fee of $45,000.

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Contact us

connect with us

Asheville North Carolina

1 Page Avenue Suite 115
Asheville, NC 28801

(828) 575-9799

Monday – Sunday: 9AM–8PM

Stay Well, Stay Connected

Knoxville Tennessee

507 S Gay Street
Knoxville, TN 37902

(865) 770-5985

Monday – Sunday: 9AM–8PM

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